We desire a society in which business and social objectives co-exist within the framework of pluralistic values where the development of the individual is only through the development of society as a whole.

The natural progress of each individual is only through the progress of society as a whole, the progress of business and its employees, the progress of the community and its people, the progress of government and its policies. We wish this to be the vision of all our members and affiliates. We wish it to be a consciousness they adopt and display in all their actions.